Creepy commercial

Sometimes I see commercials and I wonder what the marketing people were thinking when they approved them. Like pretty much all the Burger King commercials - someone needs to take the hallucinogens away from the writers of those things . . .

Anyway, I saw a commercial tonight that I'm sure you've all seen. It's a Kay Jewelers commercial and, every time I see it, I think for a second that it's a trailer for a new slasher film. This guy is hands-down the creepiest boyfriend EVER . . .



How did the entire Kay Jewelers marketing department not get fired for this?? And why didn't the director pull that guy aside and say "Can you give me a little more 'I'll love you til the day I die' and a little less 'there's no one around for miles so there's no use screaming?'"

I guess it's a good thing he wasn't proposing to her because she wouldn't have been able to call anyone to tell them the good news. You know, what with the phone lines being cut and all . . .