Monday, January 31, 2011

Awesom. Just awesom.

My friend Vicki was in Nacogdoches this weekend and saw a local restaurant in desperate need of an editor . . .

Seriously?? How did no one catch this??

And, as Vicki said to me in her text, "No, the 'E' did not fall off . . ."

You know, if you don't have spellcheck available to you when you're picking a name for your new restaurant, you should spend the money to invest in a nice dictionary. Consider it part of your start-up costs - you won't regret it. BUT if you can't get a dictionary either before the big naming day arrives, I think a good rule of thumb would be to stick with easy, one-syllable words that you KNOW you can spell. For instance, in this case, they could have gone with "Good Burger" or "Great Burger" or even "Meat Burger" . . . and a senseless spelling error could have been avoided. But when you throw in extra syllables things can get a little hairy.

The moral of the story, then, is: Check your spelling before you name your business . . . it's an awesom responsibility.